Marriott School of Business

Brigham Young University

  1. Why? Be a Skilled Communicator
  2. Write Look Good in Print
  3. Plan Think Before You Write
  4. Organize Structure Matters
  5. Build Create Clarity & Coherence
  6. Research Find the Answers
  7. Format Make Your Message Inviting
  8. Revise Zoom Out – Zoom In
  9. Manage Get Things Done . . . With People
  10. Persuade Be Convincing
  11. Show Show What You Mean
  12. Present Stand & Deliver
  13. Brand Manage Your Personal Brand
  14. Work Get The Job

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Thank you to . . .

The Marriott School of Business at Brigham Young University for providing many of the resources needed to create this open textbook.

The Friends of the Harold B. Lee Library and the late Jennifer Paustenbaugh,former University Librarian at BYU, for generous support.

Dr. William Baker for being a role model and inspiration.

Our students, who light up the world as they enter to learn and go forth to serve.


Lead author and project manager: Lisa Thomas

Authors: Sue Bergin, Liz Dixon, the late Julie Haupt, Karmel Newell, Mariana Richardson, Kurt Sandholtz, Andy Spackman, Melissa Wallentine, Crickett Willardsen

Reviewers: Warren Brunson, Lara Burton, Linda Christensen, Shayne Clarke, Kacy Faulconer, Leslie Kawai, Valene Middleton, Duane Miller, Rick Murdock, Ryan Starks, Ross Storey, Scott Taylor

Design and Research: Clarissa Oliphant, Mallory Reese

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The Management Communications Group
Marriott School Of Business, Brigham Young University